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Writing and Digital Communication

Engaging the Challenge, Together. Information for returning to campus.

Writing and Digital Communication 

Harness the power of words to spark change and innovation in the digital age. 

Whether you choose the graduate certificate or the Master of Arts degree, Agnes Scott’s Writing and Digital Communication programs can help you advance your knowledge of effective communication, digital media, and writing for diverse audiences.

With a unique emphasis on both traditional writing and digital media, our programs prepare students to enter a wide range of professions in such fields as marketing, public relations, new media, digital journalism and corporate communications. Connect with members of Atlanta's exceptionally vibrant and diverse media, corporate and nonprofit communities as you become a leading communicator in your career. 

In the Master of Arts Writing and Digital Communication program, you will learn to use both words and digital design to persuade and spark action. The areas of skills development include: 

Research and Analysis:

  • Audience analysis
  • Auditing and marketing research
  • Understanding social media trends

Professional Skills:

  • Content strategy
  • Messaging and branding
  • Effective pitching
  • Project management
  • Networking

 Applied Skills:

  • Video and podcast production
  • HTML 5/CSS

Named in honor of Linda Lentz Hubert, English Professor Emerita of Agnes Scott College and a longstanding champion of graduate education, this grant is specifically intended for students admitted into one of the Writing and Digital Communication programs.

Students who apply into either the graduate certificate or master of arts are considered for this grant on a competitive basis. No additional application is necessary for consideration.

Shannan Palma, Ph.D. was announced as faculty director of the writing and digital communication graduate program when it launched in fall 2018, and brings over ten years of strategic communications and programming experience. Dr. Palma holds a Ph.D. from Emory University, where she developed academic expertise in media, communication and storytelling.  

Dr. Palma has extensive experience with distilling complex ideas into compact, powerful narratives, developing online content strategies, and creating and managing digital content for the web and for various social media outlets. Dr. Palma previously served Emory as communications manager for Emory's Office of Global Strategy and Initiatives, and as senior online producer overseeing Emory's website and managing special projects in the Communications and Public Affairs division.

Contact Dr. Palma at spalma@agnesscott.edu.

Program Of Study
No matter which Writing and Digital Communication program you choose, you’ll tailor your education to your unique interests and career goals. We offer you the flexibility to take electives from other Agnes Scott graduate programs, including Technology Leadership and Management, Data Analysis and Communication, Data Visualization, Evaluation and Assessment Methods and Social Innovation.

Class Schedule
Each class meets once a week for 2 hours, 30 minutes:

  • Monday through Thursday at 6:30 - 9:15 pm, or
  • Saturday at 9:00 - 11:00 am or 1:00 - 3:45 pm

Graduate Certificate Program

6 courses (18 credit hours)
  • 4 core courses, 2 electives

Core Courses
WDC-610 Content Strategy and Digital Portfolio Project Design (required first semester)
WDC-620 Developing Content for the Web and Social Media
WDC-640 Critical Communication
Choice of:

WDC-630 Visual Thinking and Web Design, or
WDC-670 Digital Media Production

Electives

WDC-612 Creative Writing in the Digital Age
WDC-614 Grant and Proposal Writing
WDC-615 The Craft of Analytical Writing
WDC-618 Technologies of Social Change
WDC-624 Transmedia Storytelling
WDC-628 Persuasive Writing and Speaking
WDC-650 Internship
WDC-695 Topics in Writing and Digital Communication
APT-610 Systems and Critical Thinking
APT-615 Ethical Use of Technology and Data
APT-625 Human Centered Design and Implementation
EAM-640 Project Management 

 

Master's Program

11 courses (33 credit hours)
  • 5 core courses, 6 electives

Core Courses
WDC-610 Content Strategy and Digital Portfolio Project Design (required first semester)
WDC-620 Developing Content for the Web and Social Media
WDC-630 Visual Thinking and Web Design
WDC-640 Critical Communication
WDC-670 Digital Media Production

Electives

WDC-612 Creative Writing in the Digital Age
WDC-614 Grant and Proposal Writing
WDC-615 The Craft of Analytical Writing
WDC-618 Technologies of Social Change
WDC-624 Transmedia Storytelling
WDC-628 Persuasive Writing and Speaking
WDC-650 Internship
WDC-695 Topics in Writing and Digital Communication
APT-610 Systems and Critical Thinking
APT-615 Ethical Use of Technology and Data
APT-625 Human Centered Design and Implementation
EAM-640 Project Management