Writing & Digital Communication

Graduate Certificate, Master of Arts

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Program Overview

Harness the power of words to spark change and innovation in the digital age through our DigiComm graduate programs.

Agnes Scott’s Writing and Digital Communication master's and graduate certificate programs (DigiComm) can help you advance your knowledge of effective communication, digital media and writing for diverse audiences.

With a unique emphasis on both traditional writing and digital media, our Writing and Digital Communication programs prepare students to enter a wide range of professions in such fields as marketing, public relations, new media, digital journalism and corporate communications.

Guest speakers from Atlanta’s extensive digital media, nonprofit, and corporate communities, as well as internship opportunities, bring relevant professional connections to these programs to help grow your network as you become a leading communicator in your career.

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What You'll Learn

Our Master of Arts and Graduate Certificate programs teach students the necessary advanced digital communication skills that all industries need to compete in today’s global world. You'll learn:

  • Content strategy and analysis of media trends, such as audience and social media analysis
  • Principles of writing and digital design to persuade and provoke action, relying on both established and emerging technologies within writing, communication and digital design
  • Various digital platforms, such as video and podcast production and HTML/CSS

Program Highlights

The Linda Lentz Hubert Grant

Named in honor of Linda Lentz Hubert '62, Professor Emerita of English at Agnes Scott College and a longstanding champion of graduate education, this grant is specifically intended for students admitted into one of the Writing and Digital Communication programs.

Students who apply to either the Graduate Certificate or Master of Arts programs are considered for this grant on a competitive basis. No additional application is necessary for consideration.

Learn more about our graduate financial aid

International Association of Business Communicators Special Interest Group

Students within our DigiComm programs have a unique professional development opportunity as a Special Interest Group (SIG) within the International Association of Business Communicators (IABC) Atlanta.

Members of the Agnes Scott College SIG receive discounted access to IABC Atlanta's monthly networking and professional development events, free access to much of the global organization's webinars, online magazine, and forums, and priority access to their global job board.

Learn about how our Career Coaches can help you expand your network

Concentrations

Tailor your program to meet your professional needs. Students pursing the MA in Writing and Digital Communication can complete a graduate certificate with an additional 12-hours in one of the following concentrations:

  • Data Visualization
  • Evaluation and Assessment Methods
  • Technology Leadership and Management

Learn more about all our graduate programs

Meet the Faculty

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Melissa Fay Greene

Distinguished Writer-in-Residence

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Mina Ivanova

Visitng Assistant Professor of Writing and Digital Communication

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Shannan Palma

Director of Writing and Digital Communication, Assistant Professor of Women's, Gender, and Sexuality Studies

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Nell Ruby

Professor of Art/Chair of Art and Art History

Careers in Writing and Digital Communication

Advertising, public relations and marketing positions will continue to be essential for organizations as they seek to maintain and expand their share of the market, driven by the need for organizations to maintain their public image and expand their social media presence.

Advertising, promotions, and marketing manager positions are projected to grow 8% from 2018 to 2028 nationally, and 11.5% in Georgia, faster than the average for all occupations.

For entry-level opportunities, public relations specialist positions are projected to grow 6 percent from 2018 to 2028 nationally, and 14% in Georgia, faster than the average for all occupations.*

*Bureau of Labor Statistics, http://www.projectionscentral.com/Projections/LongTerm

  • Social Media Manager
  • Content Writer
  • Public Relations Director
  • Digital Communications Manager
  • Senior Editor and Digital Content Manager
  • VP, Marketing and Communications

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